Technology, Communication and Social Media

Marketing a Viral Video 1 Comment Read more »

Marketing a Viral Video

The thought of a video having the chance to become a viral sensation is what drives marketer’s productions.  Unfortunately for them, it is usually the non-produced, non-staged videos that explode into the viral video atmosphere.  Every once in a while a heavily produced video achieves…


Press Release for SEO Leave a comment Read more »

Press Release for SEO

The press release is not dead. In our technology focused world, submitting press releases to the media, especially online outlets, is a great way to get attention.  A strong, creative press release can be quickly picked up in search engines, allowing people to easily find your news…


Google+ Marketing 1 Comment Read more »

Google+ Marketing

Unlike social media networks such as Facebook and Twitter, Google+ can be classified as a “social platform”.  It is slightly different because it is invitation only and relies heavily upon exclusive networks. Not too many people know much about Google+ because it is still so…


Research:  Why Is It Important? Leave a comment Read more »

Research: Why Is It Important?

Before we can sell a product, convince others to care about a certain topic, or persuade others to agree with us on a subject, we have to know exactly what we are talking about. By researching a subject, we are able to learn all relevant…


Foursquare | Understanding Social Media Leave a comment Read more »

Foursquare | Understanding Social Media

Imagine a social media site that also acts as a game that gives you points for every place you check in to.  This is exactly what Foursquare was created to be.  Foursquare is a relatively unknown social media network with great marketing potential.  Its core…


Social Media Customer Service 13 Comments Read more »

Social Media Customer Service

Businesses are realizing just how important social media is in today’s society. They are updating their Facebook pages and sending out tweets from their Twitter accounts, but the most successful businesses are doing more.  Great businesses realize that there is a whole world of social…


SEO Tips 1 Comment Read more »

SEO Tips

You have your own website and now you need to understand important SEO Tips on how to get more traffic and more people clicking through your pages.  Google follows a set of rules that basically calculates the validity and originality of your content through a…


LinkedIn - Why is LinkedIn Important? Leave a comment Read more »

LinkedIn – Why is LinkedIn Important?

As a member of LinkedIn, you will have access to the world’s best and most influential business men and women, all in one convenient professional social networking website.  By creating a profile on LinkedIn, you will be able to expand your network of connections and…


The Art of Copywriting Leave a comment Read more »

The Art of Copywriting

Copywriting is the process of writing content generally for an article or advertisement to promote a company’s product, service, idea, or opinion. It is most effective when it is informative and interesting to a reader who actually cares. Good copywriting takes into consideration the product…


Social Media Engagement Leave a comment Read more »

Social Media Engagement

Social Media Engagement has many levels of optimization. Engaging your customer is not only a highly effective process but it helps the company to better understand its customer base. Each company approaches social media engagement in a unique manner determined by the company’s environmental conditions. …


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