Reports and concerns have begun to surface about the new Facebook Likes Spam Filter enacted in Mid-July. The target of this crackdown seems to center on Fan Pages that receive a high volume of likes over a short duration. It has also been reported that Fan Pages whose…
When business grows, it can often transform into an unforeseen entity. In order to move with the company’s market, branding changes can become necessary. Richard Carey’s article in Search Engine Land offers some good insights on how to effectively transition your brand to better reach your…
The ability to have local customers find local companies through Google search engines is critical to the success of many small businesses. Many of our clients are seeking to determine what it takes to increase local ranking within search engines. Local Ranking with Unique Content…
This years Google I/O conference has once again been the platform for some big announcements. The search engine giant has taken further steps to maintain its assertion that it’s fast becoming a major factor in the social media world. After showing off the most current…
The recent move by Apple, to replace Google Maps API in favor of its own mapping platform, might just be the catalyst for a big change from Google. Eight months after Google started charging for integrating with its Maps, the company has announced a change…
Around the second week in May, Facebook began testing a new Promoted Post feature. This allows administrators the option to pay a fee to Facebook to enhance the reach of their business page’s posting. This seems to be a first for the social media giant,…
Earlier this month we looked at the basics of what exactly Google algorithm updates encompass. Understanding what occurred in previous updates, gives us more clarity when seeking to comprehend what factors are at work in the newest of the Google algorithm updates: Penguin. Google Algorithm…
Social media startup Fab.com has seen some surprising growth since its inception in early 2011. They just released their new platform Fab 3.0 in the U.S. this week. The shopping site has made some notable changes in their navigation and a big update to their feed adding…
Search engines like Google function by scanning the internet to create a massive collection of web pages. Once the pages are collected, a complex algorithm is applied to determine which of the pages provide the ‘best’ information for each particular search query. This algorithm calculates…
The press release is not dead. In our technology focused world, submitting press releases to the media, especially online outlets, is a great way to get attention. A strong, creative press release can be quickly picked up in search engines, allowing people to easily find your news…
Advantages To Using A Social Media Management PlatformThere are no shortages of social media services…
Social Network Analysis Report for 2012Reporting is the same as last year –…
Local Brand Monitoring: The Blind SpotBusinesses must effectively use Social Media Monitoring to…
Penguin Algorithm Update: Matt Cutts Comments on TwitterIn March, Google’s Webspam gladiator Matt Cutts’ announced a…
Office 365 and Yammer: Microsoft Merging ServicesMore details have emerged related to Microsoft’s $1.2…
Social Media Customer ServiceBusinesses are realizing just how important social media…
HelloTXT Closes Their Doors and Shuts DownHelloTXT was a highly used social media aggregator…
Facebook Social WiFiFacebook is in the beginning stages of testing…
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