Copywriting is the process of writing content generally for an article or advertisement to promote a company’s product, service, idea, or opinion. It is most effective when it is informative and interesting to a reader who actually cares. Good copywriting takes into consideration the product or project being described, the target audience, and the overall goal of the writing – whether it is to promote a new service or bring more attention to a business’s website. Copywriting can at first seem like a simple task, after all almost everyone can write a few paragraphs, but there are many things to consider if you want your copy to be on top of search engine postings and the most widely picked up by Google.

Copywriting Quality and Meaning

Perfect copy holds its readers as the top priority.  Quality copywriting that is original, meaningful, engaging, and acts as a source of communication with the readers is always the best choice.  When your content is focused on the wants and needs of the reader, Google and other search engines will have no problem optimizing your copywriting techniques.  Write unique content that provides context to your readers because search engines are getting smarter, and they now judge the relevance of your content as well as number of keywords and key-phrases. Just remember, quality copy = better SEO results.

Copywriting: Search Engine Optimization

In addition to writing quality content, it is also important to implore the use of a few search engine friendly tips that will boost your article’s rankings. Copywriting is important but understanding how search engine optimization integrates with copywriting is mandatory for any online writer.

• Make sure to frequently use keywords and key-phrases throughout your copy
• Check to see if these key-phrases are placed in your title, headings, links, bold words, etc.
• Use similar words related to your keywords throughout your copy

Relate to the Reader

Put yourself in your reader’s shoes.  Does your content make sense? Could you be more specific?  Is there anything that needs more clarification? Copywriting is more than just writing for the sake of attracting more attention to your product.  Copywriting is also about catering to your viewers and providing interesting information that they will want to read.  Good copywriting is always quality writing first and search engine optimization second.

Important Tips for Copywriting

1. Build your content skeleton starting with the title and headlines
2. Capture the reader and make sure to get the first sentence read
3. Write headlines that work and be creative while using keywords
4. Write persuasive copy focusing on topic while using numbers and promotions
5. Lead your content with informative information

Important Tips for Search Engine Optimized Copywriting

1. Start Titles/Names of pages with your keyword
2. Start paragraphs and sentences with your keyword, don’t over do it
3. Use 1-2 BOLD type for your keyword. Do not use the <b> tag, always use <strong>
4. Use 1-2 ITALIC type for your keyword
5. Use 1 UNDERLINE type for your keyword
6. Use 1-2 LINKS for related keywords pointing to internal pages
7. Use 1 LINK for the keyword pointing to an internal page, if you do not have another page then point the link to itself
8. Use 1 LINK for the keyword pointing to an external page
9. Shoot for 2%-5% keyword density for your keyword
10. Utilize the “alt=” tag for an image on that page. Use the keyword within that image alt tag
11. Use the keyword in the first 100 and last 100 words of the page

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