Technology, Communication and Social Media

Google Maps API Prices Adjusted Leave a comment Read more »

Google Maps API Prices Adjusted

The recent move by Apple, to replace Google Maps API in favor of its own mapping platform, might just be the catalyst for a big change from Google. Eight months after Google started charging for integrating with its Maps, the company has announced a change…


Microsoft Buys Enterprise Social Network Yammer Leave a comment Read more »

Microsoft Buys Enterprise Social Network Yammer

Though a press release issued Monday afternoon, Microsoft has announced their aquisition of the enterprise social network Yammer: Microsoft Corp. and Yammer Inc. today announced that they have entered into a definitive agreement under which Microsoft will acquire Yammer, a leading provider of enterprise social…


Google Places Moves to Google Plus Local with Zagat Review 1 Comment Read more »

Google Places Moves to Google Plus Local with Zagat Review

Over the past year Google Places has assumed an important position in the social media world.  Many SEO experts have spent a large amount of time optimizing this feature of Google to achieve solid search engine ranking results.  The recent announcement that this feature of…


Facebook Promoted Posts Leave a comment Read more »

Facebook Promoted Posts

Around the second week in May, Facebook began testing a new Promoted Post feature.  This allows administrators the option to pay a fee to Facebook to enhance the reach of their business page’s posting.  This seems to be a first for the social media giant,…


Google Algorithm Updates: Panda and Penguin - Part 2 Leave a comment Read more »

Google Algorithm Updates: Panda and Penguin – Part 2

Earlier this month we looked at the basics of what exactly Google algorithm updates encompass.  Understanding what occurred in previous updates, gives us more clarity when seeking to comprehend what factors are at work in the newest of the Google algorithm updates: Penguin. Google Algorithm…


Fab.com: Do You Care What Your Friends are Buying? Leave a comment Read more »

Fab.com: Do You Care What Your Friends are Buying?

Social media startup Fab.com has seen some surprising growth since its inception in early 2011. They just released their new platform Fab 3.0 in the U.S. this week.  The shopping site has made some notable changes in their navigation and a big update to their feed adding…


Google Algorithm Updates: Panda and Penguin - Part 1 Leave a comment Read more »

Google Algorithm Updates: Panda and Penguin – Part 1

Search engines like Google function by scanning the internet to create a massive collection of web pages. Once the pages are collected, a complex algorithm is applied to determine which of the pages provide the ‘best’ information for each particular search query. This algorithm calculates…


Facebook Places vs Pages and the New Update Leave a comment Read more »

Facebook Places vs Pages and the New Update

Facebook Places is a mobile application allowing people to check-in at business locations.  It began as a response to other location structured social media like Foursquare and Gowalla.  Businesses can create a “Place” allowing users to check-in with their mobile Facebook applications.  Through Facebook Places,…


Facebook Marketing 1 Comment Read more »

Facebook Marketing

Facebook just might be taking over the world.  Not only are there currently over 800 million Facebook users, but they are actively interacting with their accounts on a weekly, and often daily basis.  Facebook gains new members every day and it’s not going anywhere anytime…


Online Coupons | Create Effective Online Coupons Leave a comment Read more »

Online Coupons | Create Effective Online Coupons

Online coupons help promote a business by offering customers different types of sales incentives such as discounts, giveaways, and free shipping. Just like traditional print coupons found in newspapers, magazines, and ads, online coupons cater to the needs of price-conscious consumers and offer them a…


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