When formulating a social media marketing plan, many marketers make the same mistake. They create campaigns whose success is predicated on users behaving in ways that they themselves would never engage. By asking yourself if the actions you are seeking are actually actions you would perform,…
Facebook is in the beginning stages of testing a new interaction tool called Social WiFi. It seems that the new capabilities will allow businesses to increase their social visibility through check-ins at their WiFi hotspot. According to Facebook: “Facebook Social WiFi is a wireless hotspot…
This years Google I/O conference has once again been the platform for some big announcements. The search engine giant has taken further steps to maintain its assertion that it’s fast becoming a major factor in the social media world. After showing off the most current…
Facebook Places is a mobile application allowing people to check-in at business locations. It began as a response to other location structured social media like Foursquare and Gowalla. Businesses can create a “Place” allowing users to check-in with their mobile Facebook applications. Through Facebook Places,…
Facebook just might be taking over the world. Not only are there currently over 800 million Facebook users, but they are actively interacting with their accounts on a weekly, and often daily basis. Facebook gains new members every day and it’s not going anywhere anytime…
Online coupons help promote a business by offering customers different types of sales incentives such as discounts, giveaways, and free shipping. Just like traditional print coupons found in newspapers, magazines, and ads, online coupons cater to the needs of price-conscious consumers and offer them a…
Unlike social media networks such as Facebook and Twitter, Google+ can be classified as a “social platform”. It is slightly different because it is invitation only and relies heavily upon exclusive networks. Not too many people know much about Google+ because it is still so…
You may ask yourself, how do I integrate a Social Media Listening grid? Here at Mojo Creator we utilize many different types of Social Media Listening tools. We have a dedicated staff that listens to the social chatter and then disseminates the data we receive…
Social media monitoring has emerged as the first step in any effective social media marketing or social media ROI initiative. Social media monitoring facilitates both objectives since its analysis can be used for engagement processes. Social media monitoring services monitor all types social media, but not…
Most companies lack social media crisis management plans. It is highly important to have a crisis plan in place so there is a faster path to a solution. If you have two separate crisis plans, it is a good idea to merge your social media…
Advantages To Using A Social Media Management PlatformThere are no shortages of social media services…
Social Network Analysis Report for 2012Reporting is the same as last year –…
Local Brand Monitoring: The Blind SpotBusinesses must effectively use Social Media Monitoring to…
Penguin Algorithm Update: Matt Cutts Comments on TwitterIn March, Google’s Webspam gladiator Matt Cutts’ announced a…
Office 365 and Yammer: Microsoft Merging ServicesMore details have emerged related to Microsoft’s $1.2…
Social Media Customer ServiceBusinesses are realizing just how important social media…
HelloTXT Closes Their Doors and Shuts DownHelloTXT was a highly used social media aggregator…
Facebook Social WiFiFacebook is in the beginning stages of testing…
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