Tag Archives: guide

Social Media Crisis Management Leave a comment Read more »

Social Media Crisis Management

Most companies lack social media crisis management plans.  It is highly important to have a crisis plan in place so there is a faster path to a solution.  If you have two separate crisis plans, it is a good idea to merge your social media…


Social Media Optimization: Influencers Leave a comment Read more »

Social Media Optimization: Influencers

There are many social media influencers and thought-leaders in the social media cyberspace. There are about 33 signals for an alpha influencer.  By far the toughest job a corporate social media influencers has is inside the organization. You’re a social media evangelist if you try to be…


Introduction to Search Engine Marketing Leave a comment Read more »

Introduction to Search Engine Marketing

Search engine marketing is different from search engine optimization.  It is an online marketing mix of dual processes which includes Search Engine Optimization and Paid search marketing.  It is a ongoing marketing activity involved in the marketing of firms through search engines.  SEM has taken…


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