There are many social media influencers and thought-leaders in the social media cyberspace. There are about 33 signals for an alpha influencer.  By far the toughest job a corporate social media influencers has is inside the organization. You’re a social media evangelist if you try to be one, and obviously you are one if you’ve succeeded at being one.  The social media influencers is someone with passion about what they are doing, and they tend to talk – a lot.

Finding Social Media Influencers

Obviously having a  go-to network of social media influencers could enhance said programs  exponentially.   You can find social media influencers by using  Twitter search or Twitter directories .  SocMetrics’  key focus is listing and ranking social media influencers in particular topics or niches.  Eighty-seven percent of teen social media influencers share information on the products they use with their friends.  Teen social media influencers are hyper-communicators and hyper-purchasers.  Overall, teen social media influencers clock more time online than watching television.

Targeting Social Media Influencers

From a strategy standpoint, targeting the right social media influencers is much more critical than playing a numbers game.  The new service connects brands with online, social media influencers through immersive, multimedia experiences developed to strengthen real, consumer-brand relationships.  A presentation/open discussion on how businesses can target bloggers and other influencers to promote their product or service.  This is where the analysis paralysis really sets in and the profiling of influencers starts.