Social media monitoring has emerged as the first step in any effective social media marketing or social media ROI initiative. Social media monitoring facilitates both objectives since its analysis can be used for engagement processes.  Social media monitoring services monitor all types social media, but not all services monitor all media.  At Mojo Creator we utilize the Radian6 platforms to run our main analysis.

Social Media Monitoring Services

Our analysis phase includes social media monitoring service, podcast monitoring and blog monitoring service.  As discussed in another post, Social Mention is a web-based buzz tracking and social media monitoring tool to do ego-searching on the Internet.  Trackur is another social media monitoring tool that tracks the web using selected keywords over a specific time.

Alternate Media Services

Some other social media monitoring services include Radian6, Alterian M2, Actionly, Cision Point, Heartbeat, Scout Labs.  For example, Dell is using Radian6  as their social media monitoring tool which power its data collection.  Its important to consider that your social media monitoring tool includes Facebook data. Cision Point, is a PR-centric platform which integrates print/traditional and social media monitoring in one platform to provide one comprehensive view of media developments.  Heartbeat is a unified social media monitoring platform.  Actionly  is a  Social Media Monitoring dashboard and listening platform .  Radian6 is a social media monitoring platform with a focus on listening, engagement, and sentiment assessment.  Another social media monitoring that has a free test drive is TechRigy.  They are another social media monitoring tool option for any type of business.  There are many other listening tools out there, literally 100s of them,  but we wanted to highligh a few we like.

We have analyzed a few of these social media listening tools and found that most of them get the data is via  Facebook’s Social Graph API .  It seems that the social media monitoring is still vague on the data they present.  There are some inconsistencies in the data that different social media monitoring tools produce which is probably related to their collection of data and parsing of data.

Remember that when you are setting up a social media monitoring tool your focus is on listening and responding.  Its all about your plan of action and it starts with listening to your market. Some social media monitoring tools allow you to track  where  conversations and social mentions originate.

We have listed a few other listening tools below:

• Hootsuite is a social media monitoring app that works with Twitter, Facebook, LinkedIn, Foursquare, Myspace and WordPress.

• Brandwatch is a Social Media monitoring system, they state that they are not your typical social media monitoring solution

• Filtrbox is another social media monitoring company

• GeeYee has an easy to use UI for delivering insights

• Lithium Social Media Monitoring has very easy steps when setting up searches