Author Archives: Colter Bowman

Facebook Active Usage Booms Leave a comment Read more »

Facebook Active Usage Booms

In the battle for the most users, Facebook is king. While both Twitter and Google Plus have been competing for second place, they still have yet to come close to challenging Facebook. The goal of these social platforms is not only gaining new users, but…


Press Release for Effective Backlinks Leave a comment Read more »

Press Release for Effective Backlinks

Many SEO’s are using the press release as part of their link building campaign. While, Google’s Webspam King Matt Cutts said that press release backlinks will not benefit your website, many believe this to be untrue. Seoconsult.com did an interesting test regarding the power of press release backlinks…


Posterous Closing Down Leave a comment Read more »

Posterous Closing Down

Today marks the final day of a nearly 5 year long journey for Posterous.com. The social sharing site was initially created as a blog publishing service, but morphed in to a place to post images and connect with social networks. Posterous demonstrated solid growth over its first…


Square App Update Focuses on Restaurants Leave a comment Read more »

Square App Update Focuses on Restaurants

Since it’s launch in 2010, the Square App created by Twitter’s Jack Dorsey, has become an integral part of many small businesses. It allows companies to accept credit card payments by simply using a smartphone or tablet. The Square App system consists of a credit card reader and…


Google Analytics: Customer Journey to Online Purchase Leave a comment Read more »

Google Analytics: Customer Journey to Online Purchase

Google analytics has released a new analytic report that provides insight on the diverse components of an online marketing campaign. “The Customer Journey to Online Purchase” is an interactive tool for brands and marketers. Google analytics breaks it down like this: “These days, the customer…


Brand Marketing on Vine Leave a comment Read more »

Brand Marketing on Vine

Twitter’s Vine app allows users to make and share their own videos, twitter style. The video is limited to a 6 second loop, which requires the producer to become increasingly creative in order to get attention. Vine has now reached the #1 spot among Free…


Yahoo Bing Network: Details on Search Users Leave a comment Read more »

Yahoo Bing Network: Details on Search Users

Most people recognize the power and influence of Google. They represent the vast majority of search engine quires. However, the Yahoo Bing Network holds its own audience of loyal searchers, whose value should not be under-estimated. Back in 2010, Yahoo transitioned from an in-house search infrastructure and to…


3D Printing: Production Meets Innovation Leave a comment Read more »

3D Printing: Production Meets Innovation

Most people are still in discovery mode as to what 3D printing actual means. The innovative technology that is sometimes known as “additive manufacturing” really is less 3D printing and more 3D fabrication. With the price of 3D printers dropping as the technology progresses, the…


Pinterest: Tips for Brands 2 Comments Read more »

Pinterest: Tips for Brands

While Pinterest is quickly gaining a reputation for a devout and ardent user base, most brands have not yet discovered how to capitalize on the opportunity. The social media up and comer is centered around photo sharing and commenting, which makes it a powerful tool for marketers.…


Facebook Fan: Value of a Brand Fan Leave a comment Read more »

Facebook Fan: Value of a Brand Fan

Social media marketing campaigns are typically centered around gaining fans, followers or even likes for a brand. These are synonymous with engagement. But, what ROI does this engagement actually bring to a brand? Recent research conducted by Syncapse has moved to provide answers to this and other related questions. Facebook…


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