Designers Call
Project Details
Client: Designers Call
Project: Web Development and Marketing Development
Expertise: SEO, SMO, Application Design and Development
Technology: Coldfusion, MySQL, Radian6
Problem: Designers Call was in need of a new design as well as marketing plan to increase online exposure.
Results Achieved
- 60% increase in site traffic from search engines
- Monthly newsletter sign-ups increased by 30%
- 370% increase in keywords appearing on page 1 of Google
- Users spend more time on site due to a streamlined navigation and content organization.
- Bounce rate decreased by over 15%
- The website ranks on page 1 of Google for 44 high-value keywords and many more long tail search terms
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptualize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 6 months of the launch, the Designers Call website was ranking for over 10 keywords and had increased conversions by 25%. The combination of traffic and conversions was a very important combination.
Designers Call requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
