Technology, Communication and Social Media

Posterous Closing Down Leave a comment Read more »

Posterous Closing Down

Today marks the final day of a nearly 5 year long journey for Posterous.com. The social sharing site was initially created as a blog publishing service, but morphed in to a place to post images and connect with social networks. Posterous demonstrated…


Square App Update Focuses on Restaurants Leave a comment Read more »

Square App Update Focuses on Restaurants

Since it’s launch in 2010, the Square App created by Twitter’s Jack Dorsey, has become an integral part of many small businesses. It allows companies to accept credit card payments by simply using a smartphone or tablet. The Square App system consists of…


Google Analytics: Customer Journey to Online Purchase Leave a comment Read more »

Google Analytics: Customer Journey to Online Purchase

Google analytics has released a new analytic report that provides insight on the diverse components of an online marketing campaign. “The Customer Journey to Online Purchase” is an interactive tool for brands and marketers. Google analytics breaks it down like…


Brand Marketing on Vine Leave a comment Read more »

Brand Marketing on Vine

Twitter’s Vine app allows users to make and share their own videos, twitter style. The video is limited to a 6 second loop, which requires the producer to become increasingly creative in order to get attention. Vine has now reached…


Yahoo Bing Network: Details on Search Users Leave a comment Read more »

Yahoo Bing Network: Details on Search Users

Most people recognize the power and influence of Google. They represent the vast majority of search engine quires. However, the Yahoo Bing Network holds its own audience of loyal searchers, whose value should not be under-estimated. Back in 2010, Yahoo transitioned from an…


3D Printing: Production Meets Innovation Leave a comment Read more »

3D Printing: Production Meets Innovation

Most people are still in discovery mode as to what 3D printing actual means. The innovative technology that is sometimes known as “additive manufacturing” really is less 3D printing and more 3D fabrication. With the price of 3D printers dropping…


Pinterest: Tips for Brands Leave a comment Read more »

Pinterest: Tips for Brands

While Pinterest is quickly gaining a reputation for a devout and ardent user base, most brands have not yet discovered how to capitalize on the opportunity. The social media up and comer is centered around photo sharing and commenting, which makes it…


Facebook Fan: Value of a Brand Fan Leave a comment Read more »

Facebook Fan: Value of a Brand Fan

Social media marketing campaigns are typically centered around gaining fans, followers or even likes for a brand. These are synonymous with engagement. But, what ROI does this engagement actually bring to a brand? Recent research conducted by Syncapse has moved to provide answers to this…


Google Quick View Leave a comment Read more »

Google Quick View

On Wednesday, Google announced a new feature to their mobile search called Quick View. The feature will help mobile users conduct their search faster. Google Quick View Function Google Quick View lets mobile users load a page from the site,…


Social Media Strategy During Tragedy Leave a comment Read more »

Social Media Strategy During Tragedy

Social media strategists must once again examine how they communicate during a tragic event. This week’s events in Boston reinforced the fact that during an emergency, people turn to social media to get news and updates, while staying in touch…


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