Reporting is the same as last year – most sites’ search stats were pulled back by querying just their name. For example: “Twitter”, instead of “Twitter.com” However, with that said, certain networks such as Tribe.net still needed to utilize the name.com variation, since people looking for tribe…
As mobile search statistics soar, it’s no secret that smartphones are changing the landscape of retail. Shoppers use their smartphone to purchase products online, but also to research and compare brick and mortar stores. A new mobile in-store research study by the Google Shopper Marketing…
Social media strategists must once again examine how they communicate during a tragic event. This week’s events in Boston reinforced the fact that during an emergency, people turn to social media to get news and updates, while staying in touch with friends and family. The…
UPDATE: Google’s Milo Medin, Mayor Lee Leffingwell and Governor Rick Perry were all on hand to announce Google Fiber’s arrival in Austin. With a message centering around “The public is frustrated with speed”, they made it official – Austin Texas will have super high speed internet by…
Talking about social media marketing with people who are steeped in traditional marketing usually provokes expressions ranging from bewilderment to panic. The irony, of course, is that the primary skills you need to succeed in social media marketing are the same skills that everybody already…
The yearly South by Southwest Interactive conference is once again producing hype for the usual suspects among startups and upstarts. However, some interesting insights into the future of Google search have emerged thanks to Google’s Web Spam Assassin Matt Cutts. We’ve seen for quite a while, with…
LinkedIn pulled off quite the quick-witted move when announcing their user growth and Q4 profits. The social networking site for professionals used a “Congratulations” email marketing campaign, which offered praise for the user’s performance on their site. LinkedIn users who appeared in a high percentage of…
YouTube.com is changing focus to reward engagement levels of individual videos. The new YouTube algorithm change will devalue videos that receive large numbers of clicks, but fail to maintain the attention of the viewer. According to the latest post on YouTube’s Creator Blog: “We’ve started…
Professional internet marketers differ in their opinions about which SEO tactics are relevant, worthwhile, and successful. This subjective nature leads to lots of discussion on the proper recipes and formulas to generate the best results in the search engines. Instead of continuing the debate, Mark…
Online coupons help promote a business by offering customers different types of sales incentives such as discounts, giveaways, and free shipping. Just like traditional print coupons found in newspapers, magazines, and ads, online coupons cater to the needs of price-conscious consumers and offer them a…
Advantages To Using A Social Media Management PlatformThere are no shortages of social media services…
Social Network Analysis Report for 2012Reporting is the same as last year –…
Local Brand Monitoring: The Blind SpotBusinesses must effectively use Social Media Monitoring to…
Penguin Algorithm Update: Matt Cutts Comments on TwitterIn March, Google’s Webspam gladiator Matt Cutts’ announced a…
Office 365 and Yammer: Microsoft Merging ServicesMore details have emerged related to Microsoft’s $1.2…
Social Media Customer ServiceBusinesses are realizing just how important social media…
HelloTXT Closes Their Doors and Shuts DownHelloTXT was a highly used social media aggregator…
Facebook Social WiFiFacebook is in the beginning stages of testing…
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