More details have emerged related to Microsoft’s $1.2 Billion purchase of Enterprise Social Network Yammer. Since the purchase last summer, Yammer has demonstrated the ability to grow. Sales have increased 259% year-over-year, marked by 312 new customers and their best user engagement statistics ever for…
Online customer reviews posses a strong influence on potential brand customers. The Internet is a hub of opinions. Embracing sources that share individual’s thoughts about products and services can increase the perception of trustworthiness in a business. For many brands, there is no sales tool stronger than positive online customer…
Since it’s launch in 2010, the Square App created by Twitter’s Jack Dorsey, has become an integral part of many small businesses. It allows companies to accept credit card payments by simply using a smartphone or tablet. The Square App system consists of a credit card reader and…
Most people are still in discovery mode as to what 3D printing actual means. The innovative technology that is sometimes known as “additive manufacturing” really is less 3D printing and more 3D fabrication. With the price of 3D printers dropping as the technology progresses, the…
Facebook has dominated the social media grid for years with no real competitor insight….until now. With every great concept comes great competition; it all comes down to the decisions of the board and the vision of the company that controls whether the leading company should…
The yearly South by Southwest Interactive conference is once again producing hype for the usual suspects among startups and upstarts. However, some interesting insights into the future of Google search have emerged thanks to Google’s Web Spam Assassin Matt Cutts. We’ve seen for quite a while, with…
LinkedIn pulled off quite the quick-witted move when announcing their user growth and Q4 profits. The social networking site for professionals used a “Congratulations” email marketing campaign, which offered praise for the user’s performance on their site. LinkedIn users who appeared in a high percentage of…
When formulating a social media marketing plan, many marketers make the same mistake. They create campaigns whose success is predicated on users behaving in ways that they themselves would never engage. By asking yourself if the actions you are seeking are actually actions you would perform,…
It is no secret that word of mouth can be a business’s best friend or greatest foe. For companies doing business the right way, customers who spread positive thoughts prove to be strong allies. The development of online social networks has only strengthened these channels…
Professional internet marketers differ in their opinions about which SEO tactics are relevant, worthwhile, and successful. This subjective nature leads to lots of discussion on the proper recipes and formulas to generate the best results in the search engines. Instead of continuing the debate, Mark…
Advantages To Using A Social Media Management PlatformThere are no shortages of social media services…
Social Network Analysis Report for 2012Reporting is the same as last year –…
Local Brand Monitoring: The Blind SpotBusinesses must effectively use Social Media Monitoring to…
Penguin Algorithm Update: Matt Cutts Comments on TwitterIn March, Google’s Webspam gladiator Matt Cutts’ announced a…
Office 365 and Yammer: Microsoft Merging ServicesMore details have emerged related to Microsoft’s $1.2…
Social Media Customer ServiceBusinesses are realizing just how important social media…
HelloTXT Closes Their Doors and Shuts DownHelloTXT was a highly used social media aggregator…
Facebook Social WiFiFacebook is in the beginning stages of testing…
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