Author Archives: Colter Bowman

YouTube Algorithm Change Leave a comment Read more »

YouTube Algorithm Change

YouTube.com is changing focus to reward engagement levels of individual videos. The new YouTube algorithm change will devalue videos that receive large numbers of clicks, but fail to maintain the attention of the viewer. According to the latest post on YouTube’s Creator Blog: “We’ve started…


Facebook Collections with Want and Collect Buttons Leave a comment Read more »

Facebook Collections with Want and Collect Buttons

Facebook has announced a partnership, with several major retailers on a project, that is currently testing new interactive tools for users. The development of more business-friendly features has created buzz across the net, as many speculate on Facebook’s latest move. Facebook Collections Partnership According to…


Google's Rich Snippet Tool Gets Update Leave a comment Read more »

Google’s Rich Snippet Tool Gets Update

On Thursday, September 20th, Google announced a relaunch of their Rich Snippet Tool. The modifications start with a name change to “Structured Data Testing Tool”, and includes the following improvements: Improved method of display for rich snippets in the testing tool to better match how…


HelloTXT Closes Their Doors and Shuts Down 4 Comments Read more »

HelloTXT Closes Their Doors and Shuts Down

HelloTXT was a highly used social media aggregator that has now shut its doors. It follows right behind social media aggregator Ping.FM. We are pretty sure that PixelPipe will be the next one to close its doors as the abuse of its service is overwhelming.…


Converting Customers into Brand Ambassadors Leave a comment Read more »

Converting Customers into Brand Ambassadors

It is no secret that word of mouth can be a business’s best friend or greatest foe. For companies doing business the right way, customers who spread positive thoughts prove to be strong allies. The development of online social networks has only strengthened these channels…


7 Habits of Highly Effective SEO Leave a comment Read more »

7 Habits of Highly Effective SEO

Professional internet marketers differ in their opinions about which SEO tactics are relevant, worthwhile, and successful. This subjective nature leads to lots of discussion on the proper recipes and formulas to generate the best results in the search engines. Instead of continuing the debate, Mark…


Microsoft Buys Enterprise Social Network Yammer Leave a comment Read more »

Microsoft Buys Enterprise Social Network Yammer

Though a press release issued Monday afternoon, Microsoft has announced their aquisition of the enterprise social network Yammer: Microsoft Corp. and Yammer Inc. today announced that they have entered into a definitive agreement under which Microsoft will acquire Yammer, a leading provider of enterprise social…


Google Places Moves to Google Plus Local with Zagat Review 1 Comment Read more »

Google Places Moves to Google Plus Local with Zagat Review

Over the past year Google Places has assumed an important position in the social media world.  Many SEO experts have spent a large amount of time optimizing this feature of Google to achieve solid search engine ranking results.  The recent announcement that this feature of…


Facebook Places vs Pages and the New Update Leave a comment Read more »

Facebook Places vs Pages and the New Update

Facebook Places is a mobile application allowing people to check-in at business locations.  It began as a response to other location structured social media like Foursquare and Gowalla.  Businesses can create a “Place” allowing users to check-in with their mobile Facebook applications.  Through Facebook Places,…


Facebook Marketing 1 Comment Read more »

Facebook Marketing

Facebook just might be taking over the world.  Not only are there currently over 800 million Facebook users, but they are actively interacting with their accounts on a weekly, and often daily basis.  Facebook gains new members every day and it’s not going anywhere anytime…


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