Optimal Cell
Project Details
Client: Optimal Cell
Project: Web Development and Marketing Development
Expertise: SEO, Application Design and Development
Technology: C#, MS SQL 2005 Radian6
Problem: Optimal Cell needed a full website development for group text messaging as well as full marketing for the brand.
Results Achieved
- Implemented a streamlined 3 step checkout process
- New website provides loyal customers options to use 2 way text messaging capability
- Increased in inbound links by 250%
- Promoted social media presence with enhanced sharing functionality
- Search traffic increased by over 300%
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptualize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 6 months of the launch, the Optimal Cell website was ranking for over 28 keywords and had increased conversions by 47%. The combination of traffic and conversions was a very important combination.
Optimal Cell requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
