As a member of LinkedIn, you will have access to the world’s best and most influential business men and women, all in one convenient professional social networking website. By creating a profile on LinkedIn, you will be able to expand your network of connections and communicate with industry professionals to achieve your personal goals, whether that is finding a new job or expanding your business by connecting with new clients. It is especially important in today’s internet-based world to have a strong online network and understanding the power of LinkedIn can be essential to a successful career.
Why is LinkedIn Important?
The greatest aspect of LinkedIn is that every user’s experience is completely customizable and unique. LinkedIn can be used as a resource for finding jobs, as a tool of communication between members of a group or company, and as a way to develop and manage brand identity. The first step to fully take advantage of all that LinkedIn has to offer is determining your goal for either yourself as a business professional or for your company. Once you decide on your goal, you can then create an effective profile that will attract the attention of new clients and recruiters to help build up a community of networks in your particular field of interest.
LinkedIn for the Business Professional
The most effective LinkedIn profile can positively market oneself in a way that will grab the attention of recruiters and professionals looking to hire new employees. A strong profile relies on keywords related to your specific niche, details of your career experience, and current contact information to further connect you with other professionals using LinkedIn. Expanding your LinkedIn network is based completely upon your level of comfort when interacting with new colleagues. You have the option to interact only with people you know, such as previous classmates and associates, but it is highly recommended that you expand your social network to everyone, which may include future business partners and members of professional organizations you are interested in. With your LinkedIn profile, you can personally contact or be contacted by other professionals who are interested in your work when you use LinkedIn tools such as Messages and InMail.
LinkedIn as a Company Profile
Whether you are a small business owner or in charge of a large corporation, a LinkedIn company profile can help bring more awareness to the product, service, or specialty that you are trying to promote. Every day new consumers and clients will be directed to your business because members will be able to search for your business either by title or keyword. Members will be able to see company website links, data, statistics, and other relevant information you post to drive online traffic to your business. You can also use your company profile as an online space to post job openings and current employee lists or as a space to provide links that will send readers to your company news blog or website. You can see why LinkedIn is a very valuable tool for business.
