Social Media Optimization
Social Media Optimization is a broad term for a set of methodologies that seek to drive site traffic through social tools. If you thought search engine optimization or search engine marketing were complicated, social media optimization is enough to make even a professional’s head spin. There are currently over 200 active major social media websites with over 450 tools designed to monitor them and that’s before you even begin to discuss blogs, amazon reviews, bulletin board forums, Craigslist, or SMS as additional legitimate forms of social. Here there be dragons. It’s hard enough for a company like Mojo Creator to pick the right tools and targets. It’s prohibitively expensive for most companies to do social media right and downright impossible for any small to medium sized businesses. Again, we’re here to dispose of the clutter and leave you with only the most relevant tools to your business.
At the lunatic fringe of internet marketing, you find the future in its infancy, and it comes dressed as social media. This aspect of the business isn’t about Facebook and Twitter, its about conversations. Social Media Optimization is about engaging your customers and listening to their needs. The voices of tens of thousands parents reviewing toys on Amazon.com are, to companies in the toy business, far more important than the number of fans on a Facebook page. The people using Facebook were far more important to the youth of Egypt than the ones listening to music on Grooveshark but the number of fans a band has on MySpace, as of 2011, was still critical to a group’s ability to get prime bookings even though the vast majority of the 18-34 demographic spends all their time on Facebook. What part of the world wide conversation is most important to your brand? Do Tumblr or Google+ matter to your brand? Do you know why?
Social Media Optimization: Listen and Engage
The largest part of knowing where to engage a community is knowing how to listen to it and, as indicated, there are even more ways of doing that than there are legitimate places to socialize. At Mojo Creator we use a combination of social media optimization technologies including Google Analytics, Radian 6, Metricly, Conversocial, TimeTube, Greasemonkey, Twylah and others depending on the budget & needs of our clients. There is a lot of overlap in how these social media optimization systems work and using all of them would be both inefficient and conflicting. At Mojo Creator, we have spent many sleepless nights learning which of these platforms is designed to confuse our clients least then distilled the ones that could actually help. If your business currently has a social media structure or if your businesses social media strategy is nonexistent, our social media optimization strategies will increase your overall marketing reach.
Those are hours and gray hairs that we can never get back. Thankfully, you don’t need to have that experience, let us integration you social media optimization techniques.