Texas Hardwood Floors
Project Details
Client: Texas Hardwood Floors
Project: Web Development and Marketing Development
Expertise: SEO, SMO, Application Design and Development
Technology: PHP, MySQL, Radian6
Problem: Texas Hardwood Floors needed a new website design as well as an aggressive online marketing campaign.
Results Achieved
- Designed and launched website to support and promote Texas Hardwood Floors products, services, and its brand
- Received local search engine traffic through optimized Google Places listings
- 240% increase in keywords appearing on page 1 of Google
- Content management system allows for easy update of pages and content
- Increased overall search engine traffic by over 45%
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptualize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 6 months of the launch, the Texas Hardwood Floor’s website was ranking for over 10 keywords and had increased conversions by 15%. The combination of traffic and conversions was a very important combination.
Texas Hardwood Floors requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
