Firefly LED Lighting
Project Details
Client: Firefly LED Lighting, LLC
Project: Develop Brand, Marketing Technologies, Support Sales Strategy
Expertise: Web Development, Video Design, SEO, SMO, SEM
Technology: PHP, MySQL, Premiere Pro
Problem: FireFly LED Lighting needed brand development as well as online media strategies to include SEO, SMO and SEM.
Results Achieved
- Overall engagement for the Firefly LED brand has increased by 5 times the initial level of engagement
- Time spent on the FireFly LED website increased by of 3-4 times
- Traffic increased by over 22% on the website
- Content management system allows for easy update of products and content
- Bounce rate decreased by over 12%
Firefly LED Lighting needed to increase their online exposure while increasing their lead conversions. We then analyzed their current business model and provided a business assessment. We implemented a multi-stage integration process that involved search engine optimization, social media optimization and search engine marketing. Firefly LED was in need of an online CRM solution. Mojo Creator deployed a CRM so each of the sales people could access and manage the customers remotely.
Firefly LED Lighting was a fairly new business and needed an online marketing strategy. Mojo Creator developed an online marketing deployment plan that included the integration of SEO and SMO techniques within the business processes. Services integrated included content writing, ghostwriting and communications management. Mojo Creator integrated SEO and SMO procedures into their current environment. Development of custom content, press releases, status update content and video content for use in the SEO and SMO strategies.
Mojo Creator designed multiple videos for use within Firefly LED sales strategy. We also deployed the videos using SEO techniques and increased overall viewership.
