DMX Music
Project Details
Client: DMX Music
Project: Web Development and Marketing Development
Expertise: SMO, Application Design and Development
Technology: PHP, MySQL, Radian6
Problem: DMX was in need of a quick online web solution during their transition as well as a SMO plan.
Results Achieved
- Promoted social media presence with enhanced sharing functionality
- Established online community to increase brand interaction
- Content management system allows for easy update of pages and content
- 38 competitive keywords, as well as hundreds of “long-tail” keyword phrases, on page 1 of Google, Yahoo! and Bing
- Designed and developed a new site to capture DMX feel
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptulize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 6 months of the launch, the DMX website was ranking for over 22 keywords and had increased conversions by 21%. The combination of traffic and conversions was a very important combination.
DMX requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
