Convention Displays
Project Details
Client: Convention Displays
Project: Web Development and Marketing Development
Expertise: SEO, SMO, Application Design and Development
Technology: ColdFusion, PHP, MySQL, Radian6
Problem: Convention Displays needed to increase their market reach as well as their search engine results.
Results Achieved
- Ranks on Page One of Google for the highly-competitive keywords
- Established online community to increase brand interaction
- Goal abandonment dropped 11.47% after funnel optimization
- Reached over 40 competitive keywords on page one of Google’s Search results
- 80% increase in technical and product inquiries
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptualize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 6 months of the launch, the Convention Displays website was ranking for over 10 keywords and had increased conversions by 18%. The combination of traffic and conversions was a very important combination.
Convention Displays requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
