Chip Rover
Project Details
Client: Chip Rover
Project: Website Design and Marketing Development
Expertise: SEO, SMO, Application Design and Development
Technology: C#, MS SQL 2005, Radian6
Problem: Chip Rover was in need of an application that would allow its brokers to upload millions of records to be queried.
Results Achieved
- Conversion rates have increased by nearly 2.5 times what they had been previously
- A simplistic check out process allows visitors to search and purchase products effortlessly
- Monthly newsletter updates subscribers with special offers
- Content is delivered on a daily basis through a user-friendly content management system and UI
- Bounce rates decreased by 32%
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptualize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 6 months of the launch, the Chip Rover website was ranking for over 30 keywords and had increased conversions by 18%. The combination of traffic and conversions was a very important combination.
Chip Rover requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
