Childrens Ortho Society
Project Details
Client: Childrens Orthopaedic Society
Project: Web Development and Marketing Development
Expertise: Web Design, Application Design and Development
Technology: PHP, MySQL
Problem: Childrens Orthopaedic Society was in need of a new website to communicate with their members and board of upcoming events.
Results Achieved
- Website creates connections between members and public
- Established online community to increase brand interaction
- Content management system allows for easy update of pages and content
- Designed and developed a new site to capture Childrens Orthopaedic Society brand for children
- Event management system to communicate upcoming events to its members
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptualize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 6 months of the launch, the Childrens Orthopaedic Society website was ranking for over 22 keywords and had increased conversions by 21%. The combination of traffic and conversions was a very important combination.
Childrens Orthopaedic Society requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
