Certified Plastic Surgeons
Project Details
Client: Certified Plastic Surgeons
Project: Web Development and Marketing Development
Expertise: Website Application Design and Development
Technology: PHP, MySQL, Radian6
Problem: Certified Plastic Surgeons was in need of an organized deployment process for the WordPress environment.
Results Achieved
- WordPress Blog added to increase brand engagement and repeat visits to website
- Visits from non-branded search has tripled since starting campaign
- Goal abandonment dropped 8.97% after funnel optimization
- Development of WordPress websites has increased product interest and inquiry
- Users spend more time on site due to a streamlined navigation and content organization.
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptualize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 12 months of the launch, the Certified Plastic Surgeons website was ranking for over 17 keywords and had increased conversions by 35%. The combination of traffic and conversions was a very important combination.
Certified Plastic Surgeons requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
