Technology, Communication and Social Media

YouTube Algorithm Change Leave a comment Read more »

YouTube Algorithm Change

YouTube.com is changing focus to reward engagement levels of individual videos. The new YouTube algorithm change will devalue videos that receive large numbers of clicks, but fail to maintain the attention of the viewer. According to the latest post on YouTube’s Creator Blog: “We’ve started…


Facebook Collections with Want and Collect Buttons Leave a comment Read more »

Facebook Collections with Want and Collect Buttons

Facebook has announced a partnership, with several major retailers on a project, that is currently testing new interactive tools for users. The development of more business-friendly features has created buzz across the net, as many speculate on Facebook’s latest move. Facebook Collections Partnership According to…


Google's Rich Snippet Tool Gets Update Leave a comment Read more »

Google’s Rich Snippet Tool Gets Update

On Thursday, September 20th, Google announced a relaunch of their Rich Snippet Tool. The modifications start with a name change to “Structured Data Testing Tool”, and includes the following improvements: Improved method of display for rich snippets in the testing tool to better match how…


HelloTXT Closes Their Doors and Shuts Down 4 Comments Read more »

HelloTXT Closes Their Doors and Shuts Down

HelloTXT was a highly used social media aggregator that has now shut its doors. It follows right behind social media aggregator Ping.FM. We are pretty sure that PixelPipe will be the next one to close its doors as the abuse of its service is overwhelming.…


Converting Customers into Brand Ambassadors Leave a comment Read more »

Converting Customers into Brand Ambassadors

It is no secret that word of mouth can be a business’s best friend or greatest foe. For companies doing business the right way, customers who spread positive thoughts prove to be strong allies. The development of online social networks has only strengthened these channels…


Facebook Likes Spam Filter Restriction Leave a comment Read more »

Facebook Likes Spam Filter Restriction

Reports and concerns have begun to surface about the new Facebook Likes Spam Filter enacted in Mid-July. The target of this crackdown seems to center on Fan Pages that receive a high volume of likes over a short duration. It has also been reported that Fan Pages whose…


Shifting A Brand 1 Comment Read more »

Shifting A Brand

When business grows, it can often transform into an unforeseen entity. In order to move with the company’s market, branding changes can become necessary. Richard Carey’s article in Search Engine Land offers some good insights on how to effectively transition your brand to better reach your…


7 Habits of Highly Effective SEO Leave a comment Read more »

7 Habits of Highly Effective SEO

Professional internet marketers differ in their opinions about which SEO tactics are relevant, worthwhile, and successful. This subjective nature leads to lots of discussion on the proper recipes and formulas to generate the best results in the search engines. Instead of continuing the debate, Mark…


Local Ranking with Google Leave a comment Read more »

Local Ranking with Google

The ability to have local customers find local companies through Google search engines is critical to the success of many small businesses. Many of our clients are seeking to determine what it takes to increase local ranking within search engines. Local Ranking with Unique Content…


Google+ Events Launched Leave a comment Read more »

Google+ Events Launched

This years Google I/O conference has once again been the platform for some big announcements. The search engine giant has taken further steps to maintain its assertion that it’s fast becoming a major factor in the social media world. After showing off  the most current…


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