The results of the 6th annual 15miles/Neustar Localeze Local Search Study were recently released. It contains information about trends in local search that is important if you are a local business owner. Consumers continue to adapt to search on their mobile devices. This makes optimizing…
Anyone familiar with the migration from Google Places to the new Google Plus Local for Business is aware of the mass confusion it has caused. At search engine roundtable commenters are voicing frustration with statements like: “The Google Places/Google Plus Local is the most convoluted…
The announcement of Pinterest web analytics is a great new tool for business. Early Thursday, Pinterest email business users and informed them: “Today we’re excited to announce Pinterest Web Analytics. Now you can see how many people have pinned content from your site, what content…
The yearly South by Southwest Interactive conference is once again producing hype for the usual suspects among startups and upstarts. However, some interesting insights into the future of Google search have emerged thanks to Google’s Web Spam Assassin Matt Cutts. We’ve seen for quite a while, with…
LinkedIn pulled off quite the quick-witted move when announcing their user growth and Q4 profits. The social networking site for professionals used a “Congratulations” email marketing campaign, which offered praise for the user’s performance on their site. LinkedIn users who appeared in a high percentage of…
Social Media users are beginning to experience a whole new level of interaction with Facebook Graph Search. It is touted by Facebook to help users “Find more of what you’re looking for through your friends and connections.” With Facebook graph search you can look up anything shared with…
Connotea is an online reference management product. It allows for one click link saving for a user’s favorite articles, websites, references, and other web resources. Connotea is known as a social bookmarking site, which allows for viewing other user’s website collections for different and interesting…
When formulating a social media marketing plan, many marketers make the same mistake. They create campaigns whose success is predicated on users behaving in ways that they themselves would never engage. By asking yourself if the actions you are seeking are actually actions you would perform,…
After days of speculation, Microsoft has confirmed the rumor that they will do away with Microsoft Messenger and merge the service with Skype. According to the Associated Press: “Microsoft is dropping its instant-messaging program and forcing most users to switch to Skype. Maintaining Windows Live…
Facebook is in the beginning stages of testing a new interaction tool called Social WiFi. It seems that the new capabilities will allow businesses to increase their social visibility through check-ins at their WiFi hotspot. According to Facebook: “Facebook Social WiFi is a wireless hotspot…
Advantages To Using A Social Media Management PlatformThere are no shortages of social media services…
Social Network Analysis Report for 2012Reporting is the same as last year –…
Local Brand Monitoring: The Blind SpotBusinesses must effectively use Social Media Monitoring to…
Penguin Algorithm Update: Matt Cutts Comments on TwitterIn March, Google’s Webspam gladiator Matt Cutts’ announced a…
Office 365 and Yammer: Microsoft Merging ServicesMore details have emerged related to Microsoft’s $1.2…
Social Media Customer ServiceBusinesses are realizing just how important social media…
HelloTXT Closes Their Doors and Shuts DownHelloTXT was a highly used social media aggregator…
Facebook Social WiFiFacebook is in the beginning stages of testing…
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