Technology, Communication and Social Media

Advantages To Using A Social Media Management Platform Leave a comment Read more »

Advantages To Using A Social Media Management Platform

There are no shortages of social media services available online. Managing a single Facebook account might not warrant much assistance, but when it comes operating multiple accounts or brands, like Coca-Cola with over 500 subsidiaries, the workload can be overwhelming. Expecting a single individual or…


Social Network Analysis Report for 2012 Leave a comment Read more »

Social Network Analysis Report for 2012

Reporting is the same as last year – most sites’ search stats were pulled back by querying just their name. For example: “Twitter”, instead of “Twitter.com” However, with that said, certain networks such as Tribe.net still needed to utilize the name.com variation, since people looking for tribe…


Local Brand Monitoring: The Blind Spot Leave a comment Read more »

Local Brand Monitoring: The Blind Spot

Businesses must effectively use Social Media Monitoring to keep informed of what is being said about their Brand online. This activity tracks online mentions to keep business apprised of sentiment, both positive and negative, coming from consumers and potential customers. Local Brand Monitoring: Venturelabs Study There are…


Penguin Algorithm Update: Matt Cutts Comments on Twitter Leave a comment Read more »

Penguin Algorithm Update: Matt Cutts Comments on Twitter

In March, Google’s Webspam gladiator Matt Cutts’ announced a new Penguin Algorithm Update was on the horizon. This spurred a wave of supposition about when the next Penguin Algorithm Update would actually occur. Speculation hit a fever pitch last week with MozCast reporting two days of…


Office 365 and Yammer: Microsoft Merging Services Leave a comment Read more »

Office 365 and Yammer: Microsoft Merging Services

More details have emerged related to Microsoft’s $1.2 Billion purchase of Enterprise Social Network Yammer. Since the purchase last summer, Yammer has demonstrated the ability to grow. Sales have increased 259% year-over-year, marked by 312 new customers and their best user engagement statistics ever for…


How Mobile Is Transforming the in Store Shopping Experience Leave a comment Read more »

How Mobile Is Transforming the in Store Shopping Experience

As mobile search statistics soar, it’s no secret that smartphones are changing the landscape of retail. Shoppers use their smartphone to purchase products online, but also to research and compare brick and mortar stores. A new mobile in-store research study by the Google Shopper Marketing…


Google Maps Update Leave a comment Read more »

Google Maps Update

Google I/O 13 takes place this month in San Francisco, and all indications are that Google Maps will receive a substantial makeover. Many suspect this Google Maps update is aimed to make the service much more targeted toward mobile users. This promo for I/O session “Google Maps: Into the…


TripAdvisor Review Express Leave a comment Read more »

TripAdvisor Review Express

Online customer reviews posses a strong influence on potential brand customers. The Internet is a hub of opinions. Embracing sources that share individual’s thoughts about products and services can increase the perception of trustworthiness in a business. For many brands, there is no sales tool stronger than positive online customer…


Content Marketing: Get Ideas from Your Social Networks Leave a comment Read more »

Content Marketing: Get Ideas from Your Social Networks

The importance of social media as well as recent Google algorithm updates have placed content marketing at the center of many brand campaigns. Content marketing is known by many names including branded content, custom media, and corporate journalism. It is simply a communication with customers and…


Twitter Grammar and Usage: Style Tips Leave a comment Read more »

Twitter Grammar and Usage: Style Tips

Twitter is an important tool every brand should use to build and engage their customer base. Due to the 140 character limit and specific Twitter terminology, many users create their own style of Twitter messages. This can lead to Tweets that lack grammar, and are confusing…


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