Businesses must effectively use Social Media Monitoring to keep informed of what is being said about their Brand online. This activity tracks online mentions to keep business apprised of sentiment, both positive and negative, coming from consumers and potential customers. Local Brand Monitoring: Venturelabs Study There are…
The importance of social media as well as recent Google algorithm updates have placed content marketing at the center of many brand campaigns. Content marketing is known by many names including branded content, custom media, and corporate journalism. It is simply a communication with customers and…
Twitter’s Vine app allows users to make and share their own videos, twitter style. The video is limited to a 6 second loop, which requires the producer to become increasingly creative in order to get attention. Vine has now reached the #1 spot among Free…
While Pinterest is quickly gaining a reputation for a devout and ardent user base, most brands have not yet discovered how to capitalize on the opportunity. The social media up and comer is centered around photo sharing and commenting, which makes it a powerful tool for marketers.…
Social media marketing campaigns are typically centered around gaining fans, followers or even likes for a brand. These are synonymous with engagement. But, what ROI does this engagement actually bring to a brand? Recent research conducted by Syncapse has moved to provide answers to this and other related questions. Facebook…
Social media strategists must once again examine how they communicate during a tragic event. This week’s events in Boston reinforced the fact that during an emergency, people turn to social media to get news and updates, while staying in touch with friends and family. The…
Among marketers, there are few demographics as important and valuable as teenagers. This group of consumers is busy setting trends, while spending their parents money on items like electronics, fashion, music, video games and movies. Many businesses target the impressionable youth through a variety of advertising mediums in…
In this current digital age, it is no secret that brands must take their message online to achieve success. While most brands now have a strong online presence, many are missing the target when choosing where to spend money and attempt to influence markets. Brand digital messaging…
Talking about social media marketing with people who are steeped in traditional marketing usually provokes expressions ranging from bewilderment to panic. The irony, of course, is that the primary skills you need to succeed in social media marketing are the same skills that everybody already…
The announcement of Pinterest web analytics is a great new tool for business. Early Thursday, Pinterest email business users and informed them: “Today we’re excited to announce Pinterest Web Analytics. Now you can see how many people have pinned content from your site, what content…
Advantages To Using A Social Media Management PlatformThere are no shortages of social media services…
Social Network Analysis Report for 2012Reporting is the same as last year –…
Local Brand Monitoring: The Blind SpotBusinesses must effectively use Social Media Monitoring to…
Penguin Algorithm Update: Matt Cutts Comments on TwitterIn March, Google’s Webspam gladiator Matt Cutts’ announced a…
Office 365 and Yammer: Microsoft Merging ServicesMore details have emerged related to Microsoft’s $1.2…
Social Media Customer ServiceBusinesses are realizing just how important social media…
HelloTXT Closes Their Doors and Shuts DownHelloTXT was a highly used social media aggregator…
Facebook Social WiFiFacebook is in the beginning stages of testing…
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