Category Archives: SMM

Social Media Marketing: Generate Awareness Leave a comment Read more »

Social Media Marketing: Generate Awareness

When formulating a social media marketing plan, many marketers make the same mistake. They create campaigns whose success is predicated on users behaving in ways that they themselves would never engage. By asking yourself if the actions you are seeking are actually actions you would perform,…


Facebook Social WiFi 2 Comments Read more »

Facebook Social WiFi

Facebook is in the beginning stages of testing a new interaction tool called Social WiFi. It seems that the new capabilities will allow businesses to increase their social visibility through check-ins at their WiFi hotspot. According to Facebook: “Facebook Social WiFi is a wireless hotspot…


Facebook Places vs Pages and the New Update Leave a comment Read more »

Facebook Places vs Pages and the New Update

Facebook Places is a mobile application allowing people to check-in at business locations.  It began as a response to other location structured social media like Foursquare and Gowalla.  Businesses can create a “Place” allowing users to check-in with their mobile Facebook applications.  Through Facebook Places,…


Facebook Marketing 1 Comment Read more »

Facebook Marketing

Facebook just might be taking over the world.  Not only are there currently over 800 million Facebook users, but they are actively interacting with their accounts on a weekly, and often daily basis.  Facebook gains new members every day and it’s not going anywhere anytime…


Foursquare | Understanding Social Media Leave a comment Read more »

Foursquare | Understanding Social Media

Imagine a social media site that also acts as a game that gives you points for every place you check in to.  This is exactly what Foursquare was created to be.  Foursquare is a relatively unknown social media network with great marketing potential.  Its core…


Social Media Customer Service 13 Comments Read more »

Social Media Customer Service

Businesses are realizing just how important social media is in today’s society. They are updating their Facebook pages and sending out tweets from their Twitter accounts, but the most successful businesses are doing more.  Great businesses realize that there is a whole world of social…


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