Category Archives: SMM

Local Brand Monitoring: The Blind Spot Leave a comment Read more »

Local Brand Monitoring: The Blind Spot

Businesses must effectively use Social Media Monitoring to keep informed of what is being said about their Brand online. This activity tracks online mentions to keep business apprised of sentiment, both positive and negative, coming from consumers and potential customers. Local Brand Monitoring: Venturelabs Study There are…


Content Marketing: Get Ideas from Your Social Networks Leave a comment Read more »

Content Marketing: Get Ideas from Your Social Networks

The importance of social media as well as recent Google algorithm updates have placed content marketing at the center of many brand campaigns. Content marketing is known by many names including branded content, custom media, and corporate journalism. It is simply a communication with customers and…


Twitter Grammar and Usage: Style Tips Leave a comment Read more »

Twitter Grammar and Usage: Style Tips

Twitter is an important tool every brand should use to build and engage their customer base. Due to the 140 character limit and specific Twitter terminology, many users create their own style of Twitter messages. This can lead to Tweets that lack grammar, and are confusing…


Brand Marketing on Vine Leave a comment Read more »

Brand Marketing on Vine

Twitter’s Vine app allows users to make and share their own videos, twitter style. The video is limited to a 6 second loop, which requires the producer to become increasingly creative in order to get attention. Vine has now reached the #1 spot among Free…


Pinterest: Tips for Brands 2 Comments Read more »

Pinterest: Tips for Brands

While Pinterest is quickly gaining a reputation for a devout and ardent user base, most brands have not yet discovered how to capitalize on the opportunity. The social media up and comer is centered around photo sharing and commenting, which makes it a powerful tool for marketers.…


Facebook Fan: Value of a Brand Fan Leave a comment Read more »

Facebook Fan: Value of a Brand Fan

Social media marketing campaigns are typically centered around gaining fans, followers or even likes for a brand. These are synonymous with engagement. But, what ROI does this engagement actually bring to a brand? Recent research conducted by Syncapse has moved to provide answers to this and other related questions. Facebook…


Social Media Strategy During Tragedy Leave a comment Read more »

Social Media Strategy During Tragedy

Social media strategists must once again examine how they communicate during a tragic event. This week’s events in Boston reinforced the fact that during an emergency, people turn to social media to get news and updates, while staying in touch with friends and family. The…


Facebook: Teen Demographics Dropping Leave a comment Read more »

Facebook: Teen Demographics Dropping

Among marketers, there are few demographics as important and valuable as teenagers. This group of consumers is busy setting trends, while spending their parents money on items like electronics, fashion, music, video games and movies. Many businesses target the impressionable youth through a variety of advertising mediums in…


Social Media Marketing: Four Basic Actions for Success Leave a comment Read more »

Social Media Marketing: Four Basic Actions for Success

Talking about social media marketing with people who are steeped in traditional marketing usually provokes expressions ranging from bewilderment to panic. The irony, of course, is that the primary skills you need to succeed in social media marketing are the same skills that everybody already…


Pinterest Web Analytics: New Business Tools Product Leave a comment Read more »

Pinterest Web Analytics: New Business Tools Product

The announcement of Pinterest web analytics is a great new tool for business. Early Thursday, Pinterest email business users and informed them: “Today we’re excited to announce Pinterest Web Analytics. Now you can see how many people have pinned content from your site, what content…


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