Online customer reviews posses a strong influence on potential brand customers. The Internet is a hub of opinions. Embracing sources that share individual’s thoughts about products and services can increase the perception of trustworthiness in a business. For many brands, there is no sales tool stronger than positive online customer…
Google analytics has released a new analytic report that provides insight on the diverse components of an online marketing campaign. “The Customer Journey to Online Purchase” is an interactive tool for brands and marketers. Google analytics breaks it down like this: “These days, the customer…
In this current digital age, it is no secret that brands must take their message online to achieve success. While most brands now have a strong online presence, many are missing the target when choosing where to spend money and attempt to influence markets. Brand digital messaging…
The results of the 6th annual 15miles/Neustar Localeze Local Search Study were recently released. It contains information about trends in local search that is important if you are a local business owner. Consumers continue to adapt to search on their mobile devices. This makes optimizing…
It is no secret that word of mouth can be a business’s best friend or greatest foe. For companies doing business the right way, customers who spread positive thoughts prove to be strong allies. The development of online social networks has only strengthened these channels…
When business grows, it can often transform into an unforeseen entity. In order to move with the company’s market, branding changes can become necessary. Richard Carey’s article in Search Engine Land offers some good insights on how to effectively transition your brand to better reach your…
Social media startup Fab.com has seen some surprising growth since its inception in early 2011. They just released their new platform Fab 3.0 in the U.S. this week. The shopping site has made some notable changes in their navigation and a big update to their feed adding…
Online coupons help promote a business by offering customers different types of sales incentives such as discounts, giveaways, and free shipping. Just like traditional print coupons found in newspapers, magazines, and ads, online coupons cater to the needs of price-conscious consumers and offer them a…
Search engine marketing is different from search engine optimization. It is an online marketing mix of dual processes which includes Search Engine Optimization and Paid search marketing. It is a ongoing marketing activity involved in the marketing of firms through search engines. SEM has taken…
Search engine optimization is a complete solution for marketing your web site to the search engines. SEO is utilized to increase the search engine results for a website. It is explored in detail, as each search engine has a different algorithm and tactics for returning…
Advantages To Using A Social Media Management PlatformThere are no shortages of social media services…
Social Network Analysis Report for 2012Reporting is the same as last year –…
Local Brand Monitoring: The Blind SpotBusinesses must effectively use Social Media Monitoring to…
Penguin Algorithm Update: Matt Cutts Comments on TwitterIn March, Google’s Webspam gladiator Matt Cutts’ announced a…
Office 365 and Yammer: Microsoft Merging ServicesMore details have emerged related to Microsoft’s $1.2…
Social Media Customer ServiceBusinesses are realizing just how important social media…
HelloTXT Closes Their Doors and Shuts DownHelloTXT was a highly used social media aggregator…
Facebook Social WiFiFacebook is in the beginning stages of testing…
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