Author Archives: Colter Bowman

Social Media Crisis Management Leave a comment Read more »

Social Media Crisis Management

Most companies lack social media crisis management plans.  It is highly important to have a crisis plan in place so there is a faster path to a solution.  If you have two separate crisis plans, it is a good idea to merge your social media…


Social Media Optimization: Influencers Leave a comment Read more »

Social Media Optimization: Influencers

There are many social media influencers and thought-leaders in the social media cyberspace. There are about 33 signals for an alpha influencer.  By far the toughest job a corporate social media influencers has is inside the organization. You’re a social media evangelist if you try to be…


What is Google +1 Button? Leave a comment Read more »

What is Google +1 Button?

Y ou may be wondering about Googles new social media addition to the market, Google +1. You may think this is similar to the Facebook Like Button but Google +1 is highly dependent on your social network that is based on your Google Profile.   Google…


Introduction to Content Management Systems Leave a comment Read more »

Introduction to Content Management Systems

Open source content management systems are free in many ways.  The WordPress, Drupal and Joomla content management systems are open source, free of cost, and use the PHP programming language.  Free and low-cost enterprise wiki tools and open-source content management systems are plentiful so take…


Introduction to Social Media Leave a comment Read more »

Introduction to Social Media

Social media is filled with people…normal people like you and me.  Social Media is very important, but traditional media outlets are still predominant when it comes to media relations.  It is a piece of the pie — not even that, an ingredient of the pie. …


Introduction to Search Engine Marketing Leave a comment Read more »

Introduction to Search Engine Marketing

Search engine marketing is different from search engine optimization.  It is an online marketing mix of dual processes which includes Search Engine Optimization and Paid search marketing.  It is a ongoing marketing activity involved in the marketing of firms through search engines.  SEM has taken…


Introduction to Search Engine Optimization 1 Comment Read more »

Introduction to Search Engine Optimization

Search engine optimization is a complete solution for marketing your web site to the search engines.  SEO is utilized to increase the search engine results for a website.  It is explored in detail, as each search engine has a different algorithm and tactics for returning…


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