The announcement of Pinterest web analytics is a great new tool for business. Early Thursday, Pinterest email business users and informed them:
“Today we’re excited to announce Pinterest Web Analytics. Now you can see how many people have pinned content from your site, what content is most popular with pinners, and more. “
Pinterest web analytics requires the business owner verify their site with the social media company. Once this is complete, business tools allow them to select time frames to analyze, see where pins are being posted, and more. The Pinterest email goes on to say:
“Today’s announcement builds on the set of tools we’re providing for website owners including business accounts, Pin It buttons, and our revamped business site, and we’re looking forward to providing even more helpful stuff in the future.”
Pinterest is among the fastest growing social media sites with around 30 million visitors for January 2013. According to Pinterest product manager Cat Lee “The goal is really to help websites understand what content is resonating with people on Pinterest.” Many analysts are speculating Pinterest web analytics is the first move in the attempt to monetize.
The skeptics note that the Pinterest web analytics provide only basic, generic information. This needs to change as business tool development continues.