Author Archives: Colter Bowman

SMM | Businesses must effectively use Social Media Monitoring to keep informed of what is being said about their Brand online. This activity tracks online mentions to keep business apprised of sentiment, both positive and negative, coming from consumers and potential customers. Local Brand…

SEO | In March, Google’s Webspam gladiator Matt Cutts’ announced a new Penguin Algorithm Update was on the horizon. This spurred a wave of supposition about when the next Penguin Algorithm Update would actually occur. Speculation hit a fever pitch last week with…

Social Media | More details have emerged related to Microsoft’s $1.2 Billion purchase of Enterprise Social Network Yammer. Since the purchase last summer, Yammer has demonstrated the ability to grow. Sales have increased 259% year-over-year, marked by 312 new customers and their best…

mobile | As mobile search statistics soar, it’s no secret that smartphones are changing the landscape of retail. Shoppers use their smartphone to purchase products online, but also to research and compare brick and mortar stores. A new mobile in-store research study…

mobile | Google I/O 13 takes place this month in San Francisco, and all indications are that Google Maps will receive a substantial makeover. Many suspect this Google Maps update is aimed to make the service much more targeted toward mobile users. This promo for I/O…

Marketing | Online customer reviews posses a strong influence on potential brand customers. The Internet is a hub of opinions. Embracing sources that share individual’s thoughts about products and services can increase the perception of trustworthiness in a business. For many brands, there is no…

SMM | The importance of social media as well as recent Google algorithm updates have placed content marketing at the center of many brand campaigns. Content marketing is known by many names including branded content, custom media, and corporate journalism. It is simply…

SMM | Twitter is an important tool every brand should use to build and engage their customer base. Due to the 140 character limit and specific Twitter terminology, many users create their own style of Twitter messages. This can lead to Tweets that…

Social Media | In the battle for the most users, Facebook is king. While both Twitter and Google Plus have been competing for second place, they still have yet to come close to challenging Facebook. The goal of these social platforms is not…

SEO | Many SEO’s are using the press release as part of their link building campaign. While, Google’s Webspam King Matt Cutts said that press release backlinks will not benefit your website, many believe this to be untrue. Seoconsult.com did an interesting test regarding the…