My Med Leads
Project Details
Client: MyMedLeads
Project: Application Development, and Marketing Development
Expertise: SMO, Application Design and Development
Technology: C#, MS SQL 2005, Radian6
Problem: MyMedLeads requested the development of their lead conversion application as well as database design.
Results Achieved
- Website creates connections between writers and readers
- Designed new user interface to increase interest and conversions.
- Users spend more time on site due to a streamlined navigation and content organization.
- Implemented a streamlined 3 step wizard setup process
- Re-design and development has increased time on site, product interest and inquiry, and sharing of products
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptualize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 6 months of the launch, theMyMedLeads website was ranking for over 16 keywords and had increased conversions by 31%. The combination of traffic and conversions was a very important combination.
MyMedLeads requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
