Headache Austin
Project Details
Client: Headache Austin
Project: Website and Brand Development, Marketing Development
Expertise: Web Design, SEO, SMO, Video Design
Technology: PHP, MySQL, Photoshop, Premiere Pro
Problem: Headache Austin needed a secondary marketing arm for neuromuscular dentistry for the Dr. Ueckert practice.
Results Achieved
- Averaging over 10 weekly consultation leads
- Conversion rates have increased by nearly 1.5 times what they had been previously
- WordPress Content management system allows for easy update of pages and content
- Over 5 minutes spent on the website per visitor, a 45% increase
- Increased social media presence for all major networks
We started out by planning the requirements of the project and our proposed solutions. Once the technical requirements were prepared, we started to conceptualize the new design of the website to achieve maximum results. We needed to provide customers with answers to questions such as “How is this product different than the other?” and “How easy is it to get it installed?”
The Mojo Creator marketing team fully optimized website pages for search engines and creating valuable content, which eventually got picked up by major blogs and websites. Conversion optimization helped take full advantage of the large increase in traffic to the website. Within 6 months of the launch, the Headache Austin website was ranking for over 20 keywords and had increased conversions by 31%. The combination of traffic and conversions was a very important combination.
Headache Austin requested marketing materials for multiple corporate events. Mojo Creator designed documentation to include product information packets and company sales sheets. These materials will be used within the sales process and in a conference setting.
