Ghost Grip
Project Details
Client: Pure Clutch, LLC
Project: Brand Development, Website Design, Deploy Marketing Technologies
Expertise: Video Design and Sound Editing
Technology: C#, MS SQL 2005, Radian6, Adwords
Problem: Ghost Grip was in need of a name as well as a full branding of their product using SEO, SMO and SEM.
Results Achieved
- Increased keywords appearing on page 1 of Google by over 200%
- Increased overall search engine traffic by over 25%
- Increased in inbound links by 300%
- Received local search engine traffic through optimized Google Places listings
- Promoted social media presence with enhanced sharing functionality
Ghost Grip needed help in the concept department as well as overall marketing plan. They came to use with a product and an idea which we transformed into Ghost Grip. They let us know that their target market was the gaming market with an age range of 13-25. After careful analysis of the gaming market and related styles and colors we formed the branding plan and came up with Ghost Grip.
In addition to developing the brand image for Ghost Grip we also recommended and designed the container. We developed two types of packaging, one style was a 1oz tube and the second style was a 1ml one use convenience pack. By developing two types of packaging we were able to provide an option to two different markets.
To complete the full brand development we designed and developed the Ghost Grip media packs. These media packs were used at tournaments as well as distributor retail stores. We currently run all media as well as the brand management for Ghost Grip. In addition to a name and a logo they also needed a marketing plan to include SEO, SMO and SEM.
