Bonded Inspections
Project Details
Client: Bonded Inspections
Project: Web Development, Marketing Development and Sales Strategy
Expertise: Web Development, SEO, SMO, Application Development
Technology: Coldfusion, LiveCycle, PHP, MySQL, Radian6
Problem: Bonded Inspections requested an image makeover as well as business process reengineering.
Results Achieved
- Conversion rates doubled through funnel optimization
- 80% of new visitors to the website
- Designed and developed a new site to capture Bonded Inspections professional service style
- Increased sales by successfully integrating online and offline content
- Content management system allows for easy update of pages and content
We started out by finding out what Bonded Inspections deemed as a priority. Next, we setup a structure outline of all phases involved in the project. We started by developing a detailed specifications document during the website planning phase to determine the needs of the Bonded Inspections team.
The Bonded Inspections marketing team met with our lead project manager to come up with a time-line for our proposed marketing campaigns. For example, one of the needs expressed by Bonded Inspections marketing team was that they were having a hard time conveying their services to their customers.
Based on that feedback from the marketing team we developed many types of marketing mediums to include brochures, radio scripts, video design and vehicle wraps. We designed mockups of the branding media and ran some tests on the responsiveness of the newly designed media set.
